Bayer, Boehringer lead rapid rise in pharma's social media output

Large pharma companies are posting 530% more tweets a week than in 2013, a study by Ogilvy Healthworld found. The healthcare communications group tracked the social media activity of 14 large pharma companies for one week per month over three months. Only Pfizer ($PFE) was less active in 2014 than 2013. Boehringer and Bayer activity made the biggest gains, with both companies increasing their activity by more than 300%. Release | More

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