Healthcare strategy group Omnicom ($OMC) is partnering with Validic to develop new ways to integrate data from wearables, apps and remote monitoring devices. They aim to help healthcare organizations communicate with and engage patients more effectively.
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| Validic's VitalSnap app for transferring data from in-home medical devices to health IT systems via smartphone--Screenshot courtesy of Validic |
As companies, health systems and hospitals push toward value-based healthcare, accessing patient-generated data from wearables, in-home clinical devices and consumer apps becomes more important. Validic and Omnicom will provide strategies and technologies to support their efforts to launch consumer engagement and remote monitoring initiatives, according to a statement.
Omnicom helps clients in 55 countries better use technology, build partnerships and solve their healthcare information and communication problems, including how to use patient-generated data meaningfully. Validic brings to the table its platform, which allows for convenient and secure access to patient data from more than 280 apps and devices, the company said in the statement.
"With new connected health devices introduced daily, we, and our global clients, recognize that digital communications and solutions are more impactful leveraging actionable patient data," said Jo Ann Saitta, Omnicom chief digital officer, in the statement. "As a scalable, device-agonistic platform, Validic enables us to create and integrate solutions leveraging data so that we can better counsel our clients and guide their connected health communication strategies."
Validic partnered with Philips ($PHG) earlier this year to integrate data from third-party devices and apps with Philips' HealthSuite platform. It is expected to unite data from fitness wearables, remote monitoring devices and medical devices, such as glucose monitors, into one platform to be analyzed alongside the patient's electronic medical record. And in April last year, Validic picked up a $12.5 million Series B, led by Kaiser Permanente Ventures, to accelerate its data integration efforts.
- here's the statement