EarlySense enters European consumer market via distributor; touts study of VA patients

SE 80 SleepExpert sleep sensor--Courtesy of Beurer

EarlySense announced a partnership with Germany's Beurer, under which a new sleep monitor that utilizing its technology will be sold via Beurer's distribution network and channels. The move outside the hospital and into consumers' homes marks a step outside the company's comfort zone.

That is a vital part of the company's expansion strategy. "Building upon the success of our contact-free monitoring solution in the hospital setting, our core technology can make a similar impact for consumers who want key information on their overall wellness," Lita Tsoref, VP of EarlySense's digital health business unit, said in a prior statement. "Our solution can benefit everyone in taking better care of themselves and their loved ones."

Dubbed the SE 80 SleepExpert, the new device is placed under a mattress and provides information about vital signs like heart rate, respiratory rate and body motion via a smartphone app. It also has a function for waking the sleeper during the lightest stage of the sleep cycle, according to a release. And it also provides a sleep score, as well as tips for better sleep.

The SE 80 adds to an extensive list of healthcare and personal care equipment sold under the Beurer brand, which includes fitness devices and beautification products.

"EarlySense's medical technology expertise, together with Beurer's leading market presence and reputation in Europe provides the perfect combination for rolling out this solution across the continent," said EarlySense CEO and co-founder Avner Halperin, in a statement. "Sleep contributes vitally to improved mental and physical health, and an improved quality of life. The SE 80 SleepExpert allows users to proactively monitor and manage their well-being in a convenient and non-invasive manner."

EarlySense mainly provides contact-free continuous patient monitoring devices for clinical settings, to monitor respiratory and heart rates, patient falls and pressure ulcers. Like the SE 80 SleepExpert, the devices are placed under the mattress.

The company says the clinical monitors are designed for non-ICU patients who are generally monitored by a nurse every 4-6 hours.

And EarlySense touted a presentation at the Academy of Spinal Cord Injury Professionals conference, which found that its clinical EarlySense System resulted in improved outcomes at a Veteran Affairs spinal cord injury center.

Following adoption of the device, Code Blue Activations (generally for cardiac arrest) fell 50%, mortality following code activations fell 83% and ICU transfers fell 83%, according to a release.

- read the release about SleepSense
- read the release about the VA spinal cord injury center