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Marketing

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Genentech amplifies breast cancer conversations in new campaign

"About Damn Time" focuses on the journey following initial treatment for HR-positive, HER2-negative early breast cancer.
Zoey Becker Oct 1, 2026 2:52pm
Novo Mike Doustdar 2
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Novo struggles to appease restless investors with new strategy

Sep 21, 2026 10:50am
Mike Doustdar
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Novo CEO talks embracing change and staying bullish amid rebrand

Sep 17, 2026 8:45am
Doustdar
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No more Nordisk as Novo goes it alone amid rebranding push

Sep 14, 2026 6:54am
AZ
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FDA's surprise approval of AZ's oral SERD sets new paradigm

Sep 8, 2026 10:35am
Astellas
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Inside Astellas CEO's plan to counter Xtandi's patent cliff

Jun 11, 2026 6:00pm
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