Open source drug discovery emerges in Australia; Some pharma execs boosting social media ads;

> CRF Health, a provider of electronic patient reported outcomes (ePRO) products, says that its 2011 revenue jumped 88%. The closely held company didn't reveal specific financial figures, however. Release

> In a Booz & Company survey of more than 150 pharma execs, almost 60% planned to up ad budgets for social media and 40% expected to reduce spending on print advertising. Item

> Merge Healthcare ($MRGE) plans to join forces with AG Mednet to combine their respective software and services for managing imaging clinical trials. Release

> Insight: How can personalized medicine aid in combatting bad drug reactions, which kill thousands of people in U.S. hospitals every year? Column

And Finally… Scientists in Australia are giving open source drug discovery a shot in their effort to find new treatments for malaria. Report



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