Consumables move cloudward

Reagents and consumables maker LI-COR has added a new sales channel: the CloudCraze e-commerce application from EDL Consulting. CloudCraze is among the early e-commerce applications included on the AppExchange.

"We launched two new storefronts in about nine weeks, each tailored to a different target market," says Sean Harrison, LI-COR project manager, in an announcement. "Because we have an existing CRM system, the integration of our e-commerce data was seamless. And we can now use real-time metrics to guide business planning."

CloudCraze extends EDL's e-commerce solutions for enterprise clients to the cloud. The company says it makes cloud-based business transactions "a natural extension of core enterprise applications."

- see the release