App right-sizes websites for phones

A "special piece of software," called bemokoLive, helps optimize websites on different phones, simplifying navigation "without the problem of unreadable pages or non- displaying images or video," says Mat Diss, co-founder of UK-based bemoko, in a press report. The company demonstrated the software recently at a conference held in Munich for pharmaceutical giant Boehringer Ingelheim, producing a website specifically for the event. The drugmaker wanted to find out whether people in the pharma industry were interested in using Twitter, according to the report. Company officials also asked the audience questions and were able to get live answers during the conference. Article

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