DNA testing service helps Ancestry land investment

Silver Lake and GIC have acquired "substantial" equity stakes in Ancestry.com. The deals, which value the provider of online family history data at $2.6 billion, were secured in part on belief in the potential of Ancestry to grow its DNA testing business. "Ancestry's rapidly expanding consumer DNA testing service has powerful network effects and widespread consumer appeal," Silver Lake Managing Partner Mike Bingle said in a statement. Last year, Ancestry introduced AncestryHealth, a service that moved it further into the consumer genomics space occupied by 23andMe. Release

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