Sofitel San Francisco Bay Honored with Prestigious Environmental Award

WateReuse Association Recognizes Sofitel for Innovative Applications of Recycled Water

Dallas, (PRWEB) September 19, 2007 - The WateReuse Association presented its 2007 Customer of the Year Award to Sofitel San Francisco Bay, part of the luxury brand of Accor hotels, during a ceremony that took place Sept. 10 at the Tampa Convention Center in Tampa, Fla. The awards ceremony coincided with the 22nd Annual WateReuse Symposium, which is the preeminent conference devoted to water reuse and desalination education. Sofitel San Francisco Bay was recognized for becoming the first to collaborate with the City of Redwood City, Calif., on its Recycled Water Project.

The prestigious awards program recognizes superior water reuse, reclamation and recycling projects across the United States that advance reuse, have a new reclamation twist or have made significant contributions to water reuse. The Customer of the Year Award honors the recycled water customer that has advanced acceptance of water reuse through innovative marketing and/or unique applications of recycled water.

"We are humbled and honored to receive this prestigious award," said Didier de la Ferrière, Sofitel San Francisco Bay general manager. "By participating in this program, Sofitel is helping to conserve the city's drinking water for other critical community uses. I hope others will realize the importance of environmental programs and find innovative ways to conserve our world for future generations."

Through the Redwood City Recycled Water Project, Sofitel San Francisco Bay is helping to save millions of gallons of the city's drinking water for other critical community uses. The program goal is to save approximately 900 acre-feet (300 million gallons) of drinking water annually by replacing the irrigation and industrial demand with recycled water by 2010. The project will ultimately help the San Francisco Bay area meet its long-term water supply needs while increasing its overall supply reliability.

Sofitel maintains a business philosophy of sustainability in water and energy consumption, as well as waste management and recycling. Sofitel is a willing partner in exploring new ways to save water and is proactive in expanding the safe use of recycled water beyond the common uses.

Sofitel San Francisco Bay is located in the Redwood Shores area of Redwood City, Calif. With four approved recycled water applications, the hotel has more onsite uses than any other Redwood City recycled water customer.

For more information about Sofitel, visit For more information about the WateReuse Association, visit

About Sofitel North America

Created in France in 1964, Sofitel is the prestige brand of Accor hotels with 200 upscale hotels in 53 countries, including 10 in North America. Sofitel hotels are ideally placed in business and leisure locations across North America, including Chicago Downtown, Chicago O'Hare, Minneapolis, Miami, Montreal, New York, Philadelphia, San Francisco, and Washington, D.C.

Sofitel: premium hotels around the world

Because no one country or city is the same, Sofitel has made each of its hotels around the world a truly unique establishment. Combining the spirit of each place with the values of modernity, refinement and absolute comfort, they are all imbued in their inimitable way with the French "art de vivre".

Whether their setting is a great business metropolis like Paris, New York or Bangkok, or nestling in the landscape in Indonesia, Polynesia or Brazil, each Sofitel hotel offers travelers a genuine haven of peace. So that each guest, for an overnight stay or longer, during a business trip or for a holiday, can enjoy the rich variety of these unique places in comfort and tranquility.

Accor, the European leader and a major global group in hotels, the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 170,000 employees. It offers to its clients over 40 years of expertise in its two core businesses:

- Hotels, with the Sofitel, Pullman, Novotel, Mercure, Suitehotel, Ibis, All Seasons, Etap Hotel, Formule 1 and Motel 6 brands, representing more than 4,000 hotels and nearly 500,000 rooms in 90 countries, as well as strategically related activities, such as Lenôtre.

- Services, with 23 million people in nearly 40 countries benefiting from Accor Services products in human resources, marketing services and expense management.