One Eleven Software Publishes “The New Rules of Sampling”

E-book Helps Biotechnology and Pharmaceutical Companies Develop E-Sampling Strategy to Reach Healthcare Providers Directly

WEST CORNWALL, Conn.--(BUSINESS WIRE)-- One Eleven Software, a leader in the development of software solutions for healthcare providers (HCPs), today announced the publication of “The New Rules of Sampling: How to Create an E-Sampling Strategy to Reach Prescribers Directly,” an e-book available for download at

“Electronic sampling - e-sampling - gives prescribers the ability to order product samples and patient and physician literature, coupons, and vouchers via the internet or mobile phones,” said David Young, President, One Eleven Software. “With the publication of this e-book, we are helping biotechnology and pharmaceutical companies better understand how e-sampling can be used to reach and expand their prescriber base directly.”

E-sampling makes it possible for biotechnology and pharmaceutical companies to expand the reach of their sales forces, maximize salesforce effectiveness, target physicians in “white” or “nascent” territories, and market brands constantly and consistently.

“We were inspired to write this book at a time when the pharmaceutical industry is facing, rapid, systematic change, the role of sales reps is changing, and fewer than half of doctors are seeing field reps,” said Janet Carlson, Chief Executive Officer and Founder, One Eleven Corporation. “E-sampling has become an essential marketing tactic because it helps biopharmaceutical companies expand their focus on prescribers and gives HCPs access to products 24/7/365. We encourage stakeholders to download the book and consider how they can apply e-sampling to their own marketing programs.”

About One Eleven Software

One Eleven Software, a division of One Eleven Corporation, is a leader in the development of software solutions for healthcare professionals. For the past 16 years, One Eleven has proven that healthcare professionals respond to relevant, remarkable marketing - whether online, mobile, real-time, or social. One Eleven Software’s secure sampling tool, SampleServer®, is the leading e-sampling toolset in use today by top pharmaceutical companies. One Eleven’s marketing division, Bridge 6, develops digital, mobile and social marketing solutions and services that target healthcare providers to improve the quality of care. One Eleven is a certified woman-owned business. Headquartered in West Cornwall, Connecticut, One Eleven Corporation and its divisions, One Eleven Software and Bridge 6 can be found on the web at,, and


Bridge 6
Karl Schmieder, 646-515-3392
[email protected]

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