Santa Clara, CA-based NextBio tells Xconomy that an increasing number of physicians are coming to the company for assistance with interpreting genomic reports to help inform treatment decisions for their patients. As the price of genetic sequencing continues to drop, there's a growing need for services that translate masses of data into usable knowledge. NextBio says physicians are using their service to make last-ditch attempts at understanding a patients' disease on a genetic level in order to explore alternative treatment options. Article