<0> Innovative Platform Provides Deeper Insights, Improved Physician Engagement and Measurable ROI </0>
Medikly Expands KONNECT to Marketers; Redefines How Pharma Connects with Physicians
Medikly, Inc.Nita Nehru, 425-591-6848 (mobile)VP, Business Development and Channel Partnerships
Medikly, Inc. (), a healthcare technology startup, announced today the availability of , a cloud-based, next-generation engagement and analytics platform for pharmaceutical brand teams and marketing agencies. KONNECT offers marketers reporting, data-visualization and advanced analytic capabilities while simultaneously giving them the tools, knowledge, and expertise to deliver targeted and personalized brand experiences through a unified digital platform.
With the explosion of new digital channels, unclear regulations, long lead times and digitally fluent physician audiences, brand teams and agencies struggle to leverage insights and make data-driven decisions on how to create value and drive business impact.
KONNECT gives marketers access to a single, cross-channel solution with ‘out-of-the-box’ content management, social media and big data analytic functionalities with some key benefits:
“With KONNECT, creating, managing and monitoring physician engagement through one central hub costs as little as $10 per physician, as it is offered via the cloud and available through a subscription-based pricing plan,” said Nita Nehru, VP of Business Development and Channel Partnerships. “We're now inviting agencies, content publishers and various other stakeholders interested in establishing a partnership to reach out to us,” explained Nehru.
“A platform such as KONNECT offers the opportunity for early-adopters to ‘be better, be first.’ For example, agencies can focus on their creative and digital strengths while using the platform to improve productivity, centralize the management of their digital assets and seamlessly collaborate with brand teams,” says Gautam Gulati, MD, MBA, MPH, Industry Expert and Medikly Advisor. “Similarly, brand teams can quickly centralize their audience, reduce time-to-market by up to 90% and rapidly identify and act on physician needs,” concluded Dr. Gulati.
Medikly is an early stage healthcare technology startup that provides healthcare stakeholders with a Software-as-a-Service data and technology framework to effectively reach and better engage their physician audiences. Medikly’s platform, KONNECT, goes beyond current technology solutions by delivering deeper content, offering in-depth interactive experiences, and tracking and reporting a robust set of measurable and actionable big data analytics. For more information, visit or email .