Erbitux data could gin extra $350M in sales

Yesterday's announcement that Erbitux and chemotherapy proved effective in boosting survival in a late-stage trial for head and neck cancer could lead to a big boost in income for ImClone and Bristol-Myers Squibb. One analyst pegged the value of an additional approval as a first-line therapy for head and neck cancer at $350 million in annual sales. One of the keys to a successful added indication, though, will come when Erbitux is compared to a combination of chemotherapy and radiation, which is the standard therapy today.

- read the report on Erbitux from The Boston Globe

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