Cough, Cold and Allergy (Hay Fever) Remedies in Ukraine Market Report Available at MarketPublishers.com

LONDON--(BUSINESS WIRE)-- Market Publishers Ltd informs that Cough, Cold and Allergy (hay Fever) Remedies in Ukraine Market Report by Euromonitor has been recently added to its catalogue.

In 2009 Farmak VAT led cough, cold and allergy (hay fever) remedies with 10% of value share, followed by Novartis Consumer Health SA and GlaxoSmithKline Healthcare Ukraine TOV with 9% and 7% value shares in 2009.

Compare to 2008 market leaders changed. In 2009 the highest sales had Farmak VAT mainly due to Amizon’s sales growth (from UAH31 to UAH110 million), according to Cough, Cold and Allergy (hay Fever) Remedies in Ukraine. It was the most successful locally produced remedies due to lower unit price compare to foreign OTC products, intensive advertisement on TV and product specific – as it was stated in advertisement it is effective against new kind of flu virus. Moreover, Amizon was promoted not only as a remedy but also a prevention medicine against the flu.

According to the report, during the forecast period, consumers will increasingly shift towards more effective branded cough, cold and allergy (hay fever) remedies from the usual generics, which are less efficacious.

Report Details:

Cough, Cold and Allergy (hay Fever) Remedies in Ukraine

http://marketpublishers.com/report/medicine_pharmaceuticals_biotechnology/drugs_biotechnology/cough_cold_n_allergy_hay_fever_remedies_ukraine.html

Published: May, 2010

Pages: 38

The report includes a detailed picture of Cough, Cold and Allergy (hay Fever) Remedies in Ukraine and its sectors, the analysis of factors that drive change in new product developments, packaging innovations, distribution or pricing issues, the overview of the competitive environment, the market’s major players and leading brands, five-year forecasts to 2014 assessing how the market is predicted to develop.

Other Cough, Cold and Allergy (hay Fever) Remedies Markets Research Reports available:

Each market report offers a comprehensive guide to the size and shape of the respective market at a national level, provides the latest retail sales data and exhaustive market information.



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KEYWORDS:   Ukraine  United Kingdom  Europe

INDUSTRY KEYWORDS:   Health  Biotechnology  Pharmaceutical  Retail  Other Retail

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