cox 2 inhibitor News

Responding to the growing debate over the downside of drug advertising, the American Medical Association has announced that it will undertake a study to determine how pharmaceutical advertising influences prescribing patterns. One possible response -- which is likely to meet with stiff resistance from most of the biopharmaceutical industry -- would be to impose a limited ban on advertising new drugs, giving doctors a chance to learn more about the appropriate uses of a drug before they …