Astellas is partnering with both USA Rugby and the Australia Rugby Union for a new prostate cancer campaign. Though it's an unbranded push, the "Pass4Prostate" promotion fits right in with Astellas' stepped-up marketing of Xtandi, the prostate cancer med now approved for previously untreated patients.
Astellas and Medivation haven't been marketing Xtandi much for the pre-chemotherapy indication in prostate cancer it won last fall. Begun two months ago, the direct-to-consumer efforts--mostly in print--has appeared in journals such as Patient Resourc e; it also includes some direct relationship marketing.
Japanese drugmaker Astellas is teaming up with a Swiss biotech to launch a joint venture focused on autoimmune disease, promising up to $760 million with an option to buy the new company outright.
Astellas and Medivation may have disappointed analysts with their first-quarter Xtandi sales. But recent script numbers suggest the disappointment may be short-lived--and that the prostate cancer pill may be gaining ground on its head-to-head rival, Johnson & Johnson's Zytiga.
Japanese pharma giant Astellas is entering the booming field of immuno-oncology, pairing up with Cambridge, MA's Potenza Therapeutics to work on a wide variety of treatments that use the body's natural defenses to combat cancer.
Japan's Astellas Pharma and U.K.-based biotech Potenza Therapeutics announced a R&D effort into immuno-oncology therapies centered on checkpoint pathways, co-stimulatory signals and regulatory T cells that could lead to a buyout.
Roche's Ventana Medical Systems announced a companion diagnostic agreement centered around Astellas Pharma's cancer fighting ASP5878.
Astellas Pharma has optioned the rights to be the first to negotiate global exclusive research-and-develop rights for a leukemia drug the University of Texas is set to test in early-stage trials in the United States. In return, Astellas is to provide $26 million in funding through two Phase I stages.
Japan's Astellas Pharma has filed with Japan's Pharmaceutical and Medical Devices Agency for approval of PCSK9 inhibitor evolocumab for high cholesterol under the Amgen Astellas BioPharma joint venture.
The FDA offers incentives for developing products that target life-threatening infections, and Astellas just became the latest drugmaker to take advantage.