SPOTLIGHT: New ad campaigns for Part D
Now that the government has picked its list of insurers to start selling the government's Part D program for seniors, look for an avalanche of marketing campaigns to hit in a few days. The key to cutting through the clutter: Keeping the message simple and the monthly buy-in low. Surveys indicate only weak interest in the program right now, but the industry is betting that they can spark plenty of interest in a program that is likely to gin $10 billion in revenue next year. Story
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