Finding the Invisible: AI for Rare Disease Patient Identification

Melissa helps life sciences organizations reimagine commercial engagement through the strategic application of AI, data, and emerging technologies. With 25+ years of experience across omnichannel marketing, commercial operations, and sales force strategy, including commercial leadership roles at Bristol Myers Squibb and Boehringer Ingelheim, she brings a unique blend of commercial expertise and digital innovation. At Syneos Health, Melissa leads client partnership expansion, helping organizations transform customer engagement, drive operational excellence, and build adaptive, AI-powered commercial strategies for the future.

Tim brings more than 18 years of success in corporate strategy, project management, and market research. At Syneos Health, he drives the strategy for customers on how they can utilize data, analytics, and technology to operate more efficiently. Tim spearheads innovation initiatives at Syneos Health to provide cutting edge technology solutions to our customers.

He has an excellent history of applying marketing methodologies and data analytics to shape operational strategies and reduce customer costs.

Tim graduated from Simpson College with a degree in Business Administration and Management.

Ashray brings 20+ years of medical communications and healthcare advertising experience, as well as a clinical perspective, to Syneos. Over the course of his career, he has worked on a wide variety of strategic initiatives including messaging platforms, competitive analyses, advisory board development, and publication planning. Ashray also has extensive experience reviewing and developing content for creative concepts, websites, brochures, video/audio scripts, multimedia presentations, slide presentations, and manuscripts. His agency experience spans multiple therapeutic areas (rare diseases, neuroscience, cardiology, rheumatology, oncology, hematology, and dermatology) and he has exposure to a number of other therapeutic areas through his medical training.

Ashray has an MD from Ross University School of Medicine and a BA in Molecular and Cell Biology with an emphasis in Neuroscience from the University of California at Berkeley, where he also earned a minor in English Literature.