Who Sees What? Managing Data and Insights in Co-Promote Partnerships

As more biopharma companies turn to co-promote partnerships to expand reach and unlock commercial synergies, launch preparation has grown significantly more complex. Teams must now plan not only for their own commercial needs, but also align on what data and insights can be shared with a partner, how mutual governance and operating models should be structured, and how to do all of this without compromising speed, cost, or compliance.

Join us for an in-depth discussion on practical approaches for navigating the data, insights, and governance challenges that define modern co-promote launches. You’ll gain key insights on:

• Building a mutual data governance and operating model that works for both partners
• Determining what insights can and cannot be shared, and how to structure access accordingly
• Evaluating whether existing systems can support co-promote needs or whether new investment is warranted
• Leveraging third-party platforms to accelerate setup and reduce time-to-launch
• Balancing cost efficiency with the requirements of both partners across the launch lifecycle