Topic: sales and marketing
Patients in surgery might not realize that salespeople working on commission are frequently present and sometimes even advise the clinical team.
Pfizer signed on to co-promote Exact Sciences’ Cologuard colorectal cancer screening test, committing to about $70 million on marketing through 2021.
QuintilesIMS’ Orchestrated Customer Engagement software aims to build synergies among commercial teams.
How do you solve a problem like GlaxoSmithKline? Well, you parachute in a new CEO, and then you file a long-term R&D project that you hope will bring in $1 billion-plus and help boost your noticeably aging portfolio.
Attorney General Andy Beshear filed a lawsuit this week in Franklin Circuit Court in Kentucky against Johnson & Johnson and it’s medical device unit Ethicon. The suit claims deceptive marking of surgical transvaginal mesh under the Kentucky Consumer Protection Act.