U.K. regulator finds social media groove…finally

Twitter has found a lukewarm reception among European Union countries' healthcare regulators, yet the U.K.'s Medical and Healthcare products Regulatory Agency (MHRA) has recently stepped up its efforts to reach the growing number of people on the social networking sites. As PMLive reports, the MHRA has expanded its Twitter use with three new accounts, including an organizational account, @MHRAgovuk. The accounts will offer general updates, safety alerts and information about medical products. They build on the agency's herbal remedies and press office accounts started in 2011, according to the article. No surprises there. The bigger question, as PMLive indicates, might be why more of the MHRA's peers in the EU haven't done the same. Article