U.K. regulator finds social media groove…finally

Twitter has found a lukewarm reception among European Union countries' healthcare regulators, yet the U.K.'s Medical and Healthcare products Regulatory Agency (MHRA) has recently stepped up its efforts to reach the growing number of people on the social networking sites. As PMLive reports, the MHRA has expanded its Twitter use with three new accounts, including an organizational account, @MHRAgovuk. The accounts will offer general updates, safety alerts and information about medical products. They build on the agency's herbal remedies and press office accounts started in 2011, according to the article. No surprises there. The bigger question, as PMLive indicates, might be why more of the MHRA's peers in the EU haven't done the same. Article


Suggested Articles

Trialbee has added ex-Lundbeck CEO Ulf Wiinberg and former Bristol-Myers Squibb SVP Lars Birgerson to its board of directors.

Researchers have enrolled 2,000 people with metastatic breast cancer in 7 months using a social media-enabled, direct-to-patient model of recruiting.

Medisafe has started pitching an app and services to increase medication adherence and facilitate patient recruitment to biopharma companies.