Report: Pharma execs warm to med reminder apps

It's no secret that poor adherence to medication instructions costs healthcare systems billions of dollars a year, and pharma companies have kicked the tires on technologies to alert patients that it's time to take their meds. In a KPMG study, the global firm cited evidence that one in three pharma executives has taken interest in using mobile tech to provide medication reminders to patients, The Pharma Letter reported. The costs of poor adherence have been felt broadly, and there has always been a question of which party should pay for tech to give patients reminders: insurers, drugmakers, patients themselves? Also, some patients aren't forgetting to take their meds, they just aren't taking them for various reasons. It's a tricky issue that poses challenges to tech providers. Item