New frontier in digitized clinical trials: Video games?

It can be difficult for adults to engage with children, and that can be especially true for CROs while conducting pediatric clinical trials. But as Paul O'Donohoe of CFR Health tells Outsourcing-Pharma, the key to getting kids to openly engage and share data in them could lie in one of their favorite things--computer games. ePRO, or electronic patient-recorded outcomes, is being touted as a new and improved way to pursue pediatric trials with kids of all ages, and it looks like some game developers may be willing to get on board and lend their services. Article

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