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Webinar

Transform Your Patient Insights with AI-Enhanced Real-World Data

Available on-demand
60 Minutes

In today's complex healthcare landscape, going beyond traditional data is essential. Join our exclusive webinar to discover how scaling qualitative data from clinical notes, combined with AI, can reveal hidden patterns in patient journeys and treatment drivers, giving you a complete view of your therapy’s impact.

Explore how real-world data enhances understanding of prescribing choices, patient preferences, and social determinants of health (SDoH), leading to more targeted engagement strategies. We’ll also discuss the importance of insights beyond traditional channels, like Direct-to-Consumer (DTC) marketing, to refine your brand positioning.

Key Takeaways:

  • Uncover patient drivers behind treatment decisions with qualitative data.
  • Enhance patient engagement through insights from clinical notes and EHR data.
  • Leverage AI to build comprehensive patient journeys for impactful brand strategies.

Don’t miss out on the full picture—join us to revolutionize your brand engagement with deeper insights.

Speakers

Joe Zabinski

Joseph Zabinski, PhD, MEM

Joseph Zabinski, PhD, MEM is VP, Head of Commercial Strategy & AI at OM1. He oversees design, implementation, and evolution of OM1's commercial strategy, including prioritization, go-to-market planning, and alignment with emergent market needs. Dr. Zabinski also serves as subject matter expert and thought leader for OM1's AI work, including applications of the PhenOM digital phenotyping platform with life science and healthcare provider partners.

Register here to watch on-demand!

Duration:
60 Minutes