The round was led by Marc Benioff and Efficient Capacity, LanzaTech Ventures, MeusInvest, Hanmi IT, The Chernin Group, Kapor Capital and Act One Ventures.
Marc Benioff, founder of Salesforce, is no stranger to women’s issues in the tech world. He’s famously advocated for women in the tech workplace and seems to have set his eyes on helping women’s health.
"Our company's mission resonated with the [Extreme Tech Challenge] judges," said Eric Dy, CEO and co-founder, in the announcement. "They understood how our technology could help this underserved market."
Bloomlife has ongoing partnerships with the University of California, San Francisco’s Preterm Birth Initiative and research teams at Stanford.
Belli can help expectant mothers have more peace of mind during the third trimester. Until it is launched, the wearable is only available through an Early Access Program on the Bloomlife website.
"Every pregnancy is unique and expectant moms are looking for validation of what they are feeling,” Dy explained in the announcement. “Bloomlife provides an objective second opinion."
- here's the announcement
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