Google working on mysterious Project Aura to reinvigorate Google Glass

Google Glass flopped as a consumer product, though the company has had some success selling it to businesses, including some devicemakers. The company aims to create a next-generation iteration via the cryptically named Project Aura initiative. One version of the glass, to be targeted at businesses, has a screen while the other, targeted at "sport" users, deploys audio. Business Insider previously picked up on a crucial clue, noting that the Google Glass project is staying with Google under the company's reorg, under the umbrella company that's now called Alphabet ($GOOG). Various arms include Google, the traditional IT and search engine arm, as well as med tech specialist Google Lifesciences. Meanwhile, LinkedIn reveals that Project Aura is attracting lots of high-profile talent, who are trying make Google Glass breakthrough gadget after all. More from The Information | More from Business Insider

Suggested Articles

Millions of tests are urgently needed as the virus keeps communities across the country in lockdown and hospitals are overwhelmed with patients.

The FDA granted its first emergency authorization for a rapid antibody blood test for COVID-19 developed by Cellex.

The ultimate goal is to move as many patients as possible out of the clinic that don’t need immediate, critical care.