Devicemakers use crowdsourcing to get patient feedback

Searching for information on what patients want from their devices, some companies are looking to the Internet for feedback. As The Huffington Post reports, Sanofi ($SNY) is reaching out to patients to hear their concerns with diabetes treatments, going as far as to even sponsor a contest. Medtronic ($MDT) and Roche ($RHHBY) have also made similar strides, using social media to connect with patients. The trend is turning traditional patient-producer relationship upside down, and it could mean good things for device users, according to columnist Riva Greenberg. Report

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