Searching for information on what patients want from their devices, some companies are looking to the Internet for feedback. As The Huffington Post reports, Sanofi ($SNY) is reaching out to patients to hear their concerns with diabetes treatments, going as far as to even sponsor a contest. Medtronic ($MDT) and Roche ($RHHBY) have also made similar strides, using social media to connect with patients. The trend is turning traditional patient-producer relationship upside down, and it could mean good things for device users, according to columnist Riva Greenberg. Report