Chicago healthcare incubator opens simulated doctor's office to help entrepreneurs collect feedback

Chicago-based healthcare company incubator Matter just opened a 450-square-foot mock physician office in partnership with the American Medical Association. The facility contains technology for tasks like analysis of CT scans, which entrepreneurs can use for R&D purposes. In addition, the facility will enable the collection of feedback from physicians via video conferencing. Accessing devices for the purposes of research and testing is difficult, and so is obtaining feedback from actual medical professionals. The goal is for physicians "to be there at the creation of the idea--you don't get products that are 10, 20, 30 degrees off," said Dr. James Madara, CEO of the American Medical Association. More

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