The account--elilillyco--has posted old photographs of Lilly's facilities and researchers alongside pictures of what its current staff are doing.

Over the past decade a plethora of digital formats have begun competing with print, television, radio and conferences for biopharma marketeers' budgets…

Chinese police have detained a man for allegedly spreading false bird flu rumors on social media, Reuters reports.

Biopharma has encountered more critics than cheerleaders as it has cautiously edged into social media, but Boehringer Ingelheim has recently won a high-profile…

With the deadline for publication of long-awaited FDA guidance on online drug promotion now just 6 months away, the FDA has got the ball rolling early, posting…

Drugmakers normally want to see a positive stock market reaction to the release of their clinical trial data, but such a surge has landed Medivir in trouble…

When Pfizer came to set up its Twitter account in 2009, the social network was already a big deal, with users sending 100,000 tweets per hour when Michael…

Life science vendors face a balancing act when using social media. Giving users the hard sell will bring rejection and reflect badly on the company, but a…