Recruitment effort taps digital, social media

Recruitment specialist ICTS has combined social media, a website and keyword ads in the start-up campaign for a client's rheumatology study. The digital combination, the service provider says, yielded a viral Internet marketing effect that shortened the enrollment timeline.

Underlying the campaign was a study website, the Facebook and Twitter social nets, and geographically initiated keyword search advertising.

Trial protocol dictated that the investigator sites handle the referrals. The website, which provided a cursory pre-screening, streamlined the referral process from Facebook and Twitter, the company says.

Search engine optimization and geographically identified searches also helped drive prospects to the social media portals and the website. The website ultimately became the portal for all patient activity.

- see the ICTS release

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