CAMBRIDGE, Mass.--PatientsLikeMe today announced it has named Michael Evers the head of its newly-formed consumer and technology group. In this role, Evers will focus on creating value for patients and directing the company's marketing, engineering, user experience and design, product management, patient advocacy and government compliance teams. He reports directly to CEO Martin Coulter.
Evers joined PatientsLikeMe as Executive Vice President of Marketing in 2012. Since then he has tripled the company's member base to 325,000 members and significantly increased engagement on the site. He has also developed and expanded the company's marketing capability and created the strategy and infrastructure for a strong partner network that includes Walgreens, Aetna and numerous other organizations and nonprofits. The new role is a promotion and expands Evers' responsibilities to include design and development of the company's website, which is widely lauded as a leading resource for patients to track their health, connect with others and contribute health data for research.
"In the last three years, Michael has been instrumental in driving our member growth and business expansion. His leadership and deep consumer background will ensure that we continue to develop our company and services in ways that helps our members improve their health, and healthspan," said Coulter.
Before joining PatientsLikeMe, Evers was President of BroadMap, a provider of industry-leading geographic data products. Evers's geospatial industry experience started at TomTom in 2005, where he was the Global Vice President of Marketing and Business Development for the company's Tele Atlas business unit. He has also held senior marketing positions at Motorola and AOL Time Warner.
PatientsLikeMe® (www.patientslikeme.com) is a patient network that improves lives and a real-time research platform that advances medicine. Through the network, patients connect with others who have the same disease or condition and track and share their own experiences. In the process, they generate data about the real-world nature of disease that help researchers, pharmaceutical companies, regulators, providers, and nonprofits develop more effective products, services and care. With more than 325,000 members, PatientsLikeMe is a trusted source for real-world disease information and a clinically robust resource that has published more than 60 peer-reviewed research studies. Visit us at www.patientslikeme.com or follow us via our blog, Twitter or Facebook.