This is the time to negotiate steep discounts for traditional on-premise software, according to 60 percent of respondents to an IDC survey. Organizations are highly interested in software pricing options that help shift spending from capital budgets to operating budgets. "In this economy, traditional licensing approaches are under fire, with steep license discounts and maintenance concessions the norm," says Amy Konary of IDC. "To survive the downturn, software companies have to evolve their go-to-market approach and subscription pricing and SaaS will play a key role." Release