FDA warns Facebook marketeers; DNAnexus adds PacBio assembly capabilities;

> The FDA hit four companies with warning letters for making promotional claims on Facebook ($FB). Piece

> DNAnexus began offering whole genome assembly of PacBio long read data and struck a deal with Intermountain Cancer Genomics. Release | More

> WuXi ($WX) talked up its expansion into e-commerce through a website and mobile app. Transcript

> DIA previewed a new version of its trial master file reference model that features an XML-based mechanism. More (PDF)

> MedGenome began hunting for up to $15 million to expand its genomic testing offering. Article

> IBM ($IBM) bought AlchemyAPI to boost the deep-learning capabilities of Watson. Release

> OmniComm Systems ($OMCM) struck a multiyear deal to provide its software for Phase I trials to Icon ($ICLR). News