FDA should guide, not regulate, online talk

Drug companies and their customers need to be able to converse online so they can correct misinformation, share product knowledge and learn together. While individual exchanges can't be regulated, the overall effort can be, says social media evangelist Bob Pearson. "We need industry and social media experts to provide innovative solutions to the FDA. We then need the FDA to create guidelines that can evolve with the medium, rather than place increasing restrictions on it." Article

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