A big pharma CIO, talking strategy in a meeting with big software CEOs, is interrupted by a call put through because the caller was from one of the software companies. "Hello, sir. I'm so-and-so in corporate sales and I'd like to find out if you have any software needs." Mark Hall likes to tell this story [though not in such brief form]. He runs xPeerient, an online community that anonymously connects software makers with CIOs that sidesteps the number one frustration of the latter: the sales and marketing practices employed by technology providers. Story