"The plural of 'anecdote' is not data," writes Ben Goldacre, a champion of evidence-based medicine, in Bad Science. He rages against the scientific-sounding claims of charlatans selling health products that they say have some basis in science. And he educates a general audience, translating such concepts as funnel plots, meta-analyses and the Cochrane Collaboration while also explaining such methodological flaws as failure to blind researchers to what is being tested and who is in a control group. "'Studies show' is not good enough." Article (Reg req)