Pharma twist in cloud computing rivalry

Life sciences and pharma researchers deal with huge amounts of data, making them popular targets among companies such as Google ($GOOG) and Amazon ($AMZN) with cloud-computing services. As Chris Potter, a co-founder ScreenLight, writes in TechCrunch, Google has upped its cloud-computing game with enhancements that rival Amazon's and could give customers more opportunities to tap cloud computing. "Developers, enterprise customers, life sciences researchers, big pharma, or anyone else with massive datasets would benefit greatly from an easier and faster way to get data into the cloud," Potter writes. Column