Toshiba's response to ACRO regarding its latest TV commercial

Mr. Douglas Peddicord, PhD
Executive Director
Association of Clinical Research Organizations
915 15th Street, NW, 2nd Floor
Washington, DC 20005

Dear Mr. Peddicord,

Thank you so much for raising your concerns over one of Toshiba's new television commercials showing people in medical testing situations.

Our intent was not to minimize the value of clinical research or insult people participating in clinical studies.

We will absolutely take your objections into consideration as we develop future advertising.

Thanks again for your feedback.


Tom Hume
Director, Marketing Communications
Toshiba America Information Systems, Inc. - Digital Products Division


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