Researchers at the University of Zurich have found that a hormone helps engender trust. In a trial involving 128 people, subjects inhaling oxytocin were more likely to trust bankers with their money. When researchers substituted computers for bankers, the hormone had no effect, leading them to believe that it would only work on interpersonal relationships. Used properly, the hormone treatment could help inspire more trusting relationships at a variety of levels. Misused, it could prove a deal closer.
- read this story from The Washington Post for more on the hormone