New Benchmarks Brace Medical Science Liaison Programs for Longevity and Profitability

Cutting Edge Information Announces Comprehensive List of Metrics for MSL Teams

New Benchmarks Brace Medical Science Liaison Programs for Longevity and Profitability

Cutting Edge InformationElio Evangelista, +1 919-403-6583

Cutting Edge Information is pleased to announce a comprehensive set of metrics designed for medical affairs teams looking to arm their MSL programs with key performance indicators (KPIs), benchmarks and continuous improvement tools to keep up with the breakthrough trends in the U.S. and worldwide. The metrics are available through the company's new customized research service, the MSL Data Suite ().

"The role of MSLs has evolved globally over the past couple of years," said Yanis Saradjian, director of consulting at Cutting Edge Information. "It's important for MSL leaders to set clear goals for their MSLs to interface with physicians now that they are starting to spread in different regions all over the world."

Here is the detailed list of available:

1) Key Performance Indicators:

• MSL full-time equivalents (FTEs)

• Per company

• Per product

• Per therapeutic area

• Percentage of time in the field

• MSL activities by phase

• Dedicated MSL activities

• In-office activities vs. field time

• Number of brands supported by MSLs

• Ratio of MSLs to sales reps

2) Benchmarks:

• Education levels for MSLs, managers and directors

• Education levels for MSLs interacting with primary care physicians or specialists

• Experience levels for MSLs, managers and directors

• Experience levels for MSLs interacting with PCPs or specialists

• Salary levels for MSLs, managers and directors

• Salary levels for MSLs interacting with PCPs or specialists

• Salary levels for MSLs within specific therapeutic areas

• Bonus structure benchmarks

• Benefits package benchmarks

3) MSL Organizational Metrics :

• Dedicated MSL department models

• Reporting channel metrics

• Executive leadership metrics

• Program structures and MSL alignment details

• Staffing levels and ratios

• Budget levels (US, Europe, Global)

• Budget utilization breakdowns

• Budget contributions

• Budget per KOL

4) :

• Qualitative feedback from KOLs on MSL interactions, company interactions and services

• Range of frequency of MSL interactions with KOLs

• Quarterly interactions based on number of KOLs

• Number of KOLs per MSL

• Percentage of relationships per KOL type

• KOL selection criteria

For more information about the MSL Data Suite, download a brochure at .

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