Manhattan Research Releases New Research Exploring Digital Physician Trends in 17 Markets – Turkey and Australia New Countries Added for 2012

Manhattan Research's Taking the Pulse® Global Series covers physician digital adoption trends across 17 countries– Webinar July 31st

Manhattan Research Releases New Research Exploring Digital Physician Trends in 17 Markets – Turkey and Australia New Countries Added for 2012

Manhattan Research

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Pharmaceutical companies aggressively investing in are looking to leverage the digital channel to augment their sales and marketing efforts. In response to these trends, and advisory firm Manhattan Research is releasing its Taking the Pulse Global series covering 17 countries– adding Australia and Turkey to its coverage for 2012. This research explores how physicians use digital media and devices for professional purposes and pharma interaction, with the objective of helping for providing content, services and support to physicians online. Additional countries tracked include the U.S., Germany, France, Spain, Italy, the UK, China, South Korea, India, Japan, Taiwan, Brazil, Mexico, Russia and Canada.

Key findings from the new Australia and Turkey physician research include:

"Digital media and devices are increasingly integral to physicians' clinical workflow across high-growth markets like Turkey," said Monique Levy, Vice President of Research at Manhattan Research. "Each market has its idiosyncrasies, creating opportunities for pharma to refine and localize their marketing strategies."

Manhattan Research Vice President of Research Monique Levy is hosting a webinar Tuesday, July 31 at 11am ET for those interested in learning more about the Taking the Pulse Global series as well as highlights from the new data.

The Taking the Pulse® Global Series explores digital adoption trends among online physicians in Australia (new this year), Turkey (new this year), Brazil, Mexico , Russia, Canada, the United States, Germany, France, Spain, Italy, the United Kingdom, China, South Korea, India, Japan and Taiwan.

For more information, please visit , email or call 1.888.680.0800, ext 2.

Manhattan Research, a Decision Resources Group company, conducts annual research studies covering digital health trends among healthcare professionals and consumers in the Americas, Europe, and Asia-Pacific. Broad research can be segmented by target specialist and therapeutic audiences. For more information please contact , call 1.888.680.0800, ext 2, or visit .

Decision Resources Group is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources Group at .

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