Concentric Pharma Advertising Names Nikos Katopodis Senior Vice President, Account Director

Concentric Pharma Advertising Names Nikos Katopodis Senior Vice President, Account Director

NEW YORK, N.Y., September, 2010- Concentric Pharma Advertising, one of the largest and fastest-growing independent healthcare advertising agencies in the country, today announced that Nikos Katopodis joined the agency as Senior Vice President and Account Director. In this role, Katopodis is responsible for managing key accounts such as Salix Pharmaceuticals and developing talent within the agency. "We are very excited to have Nik as a part of the Concentric team. He brings not only a significant depth of experience working with well-known and sophisticated specialty brands, but he also shares the same energy, enthusiasm and passion that has set our agency apart from the beginning," said Ken Begasse, Jr., partner and chief operating officer at Concentric.

Katopodis has over ten years of experience in medical communication. He began his career in medical education and has worked with a variety of brands, including the product launches of Rituxan® for rheumatoid arthritis, Velcade® for multiple myeloma (oncology) and Isentress® for H.I.V. (anti-infective). Prior to joining Concentric, he held executive roles at Area 23 and Surge Healthcare Communications. "What attracted me to Concentric was the entrepreneurial and independent spirit that is at the heart of the agency," said Katopodis. "Everyone at Concentric, from the leadership down, is incredibly bright and well-rounded, and exemplifies the type of innovative spirit that drives great advertising."

Katopodis earned a Bachelor of Science degree in Biology from University of St. Thomas in St. Paul, Minnesota. He also earned his Master of Science degree in Microbiology and Immunology from the Albert Einstein College of Medicine, Bronx, New York.

About Concentric Pharma Advertising Concentric is one of the country's largest and fastest-growing independent healthcare advertising agencies. With expertise navigating the complexities of the specialty pharma environment, they deliver elegant, non-traditional promotional programs that impact market share.

From their offices in New York City and London, they serve a wide range of specialties including oncology, dermatology, neurology, urology, hepatology, and gastroenterology.

Their strength in digital media has led to groundbreaking programs like RepRace, a virtual sales force training platform. Concentric has been recognized with numerous industry awards and honors, most recently a Medical Marketing & Media Interactive Award and Pharmaceutical Executive Ad Stars.

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Brenda M. Patterson

SRPR | Shev Rush Public Relations Los Angeles | New York | San Jose | San Diego | Cleveland 440.623.9581 [email protected]