New MicroMass Study of Social Media Behavior Offers Connection Planning Insights for Healthcare Marketers

Just finished a study to understand why consumers are using social media and have found some compelling insights into where & how to effectively engage and connect with patients & health professionals.

A new study of social media behavior offers insights for healthcare marketers into where and how to effectively engage consumers. No matter how many roadblocks to social media pharma envisions, the reality is patients and physicians are already having conversations with or without the participation of pharma companies.  The real question is how do pharma brands participate in these conversation & provide value? To truly engage patients or physicians you need to know what motivates them to use social media.  By knowing why a person uses social media, and what sort of internal or external drivers motivate that behavior, we have a much clearer picture of where to find people and what kinds of messages they are most likely to find relevant and useful.