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 <title>drug marketing</title>
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 <title>Developers look for rules to govern name game</title>
 <link>http://www.fiercebiotech.com/story/developers-look-new-rules-govern-name-game/2008-06-09?utm_medium=rss&amp;utm_source=rss&amp;cmp-id=OTC-RSS-FB0</link>
 <description>&lt;p&gt;The &lt;em&gt;RPM Report&lt;/em&gt; focuses on a new effort to revise and improve the way the FDA approves proposed proprietary drug names. The agency kicks back about 40 percent of the brand names suggested by sponsors, creating a great deal of frustration with the process. The industry wants more predictability and more insight into what it needs to do to get an approval. But a new pilot program aimed at improving the process is instead raising fears that the name-game will only grow more complex.&lt;/p&gt;
&lt;p&gt;- read the&amp;nbsp;&lt;a href=&quot;http://therpmreport.com/Free/aced1614-935c-4fa7-b739-746e5eab3bd3.aspx?utm_source=smartbrief&quot;&gt;story&lt;/a&gt; from&lt;em&gt; RPM Report&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Related Articles:&lt;br /&gt;&lt;/strong&gt;&lt;a href=&quot;http://www.fiercepharma.com/story/drug-name-psychology-or-power-z/2008-01-18&quot;&gt;Drug name psychology, or the power of Z&lt;/a&gt;&lt;br /&gt;&lt;a href=&quot;http://www.fiercepharma.com/story/drug-marketing-costs-double-r-d/2008-01-04&quot;&gt;Drug marketing costs double R&amp;amp;D&lt;/a&gt;&lt;br /&gt;&lt;a href=&quot;http://www.fiercepharma.com/story/ims-lists-best-drug-launches-all-time/2007-08-22&quot;&gt;IMS lists best drug launches of all time&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://www.fiercebiotech.com/story/developers-look-new-rules-govern-name-game/2008-06-09#comments</comments>
 <category domain="http://www.fiercebiotech.com/tags/drug-marketing-0">drug marketing</category>
 <category domain="http://www.fiercebiotech.com/tags/fda-official">FDA</category>
 <category domain="http://www.fiercebiotech.com/tags/marketing">sales and marketing</category>
 <pubDate>Mon, 09 Jun 2008 11:59:11 -0400</pubDate>
 <dc:creator>John Carroll</dc:creator>
 <guid isPermaLink="false">28069 at http://www.fiercebiotech.com</guid>
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 <title>Spin-off may signal new era for Big Pharma R&amp;D</title>
 <link>http://www.fiercebiotech.com/story/spin-off-may-signal-new-era-for-big-pharma-rd/2008-02-14?utm_medium=rss&amp;utm_source=rss&amp;cmp-id=OTC-RSS-FB0</link>
 <description>&lt;p&gt;
The Wall Street Journal notes the &amp;quot;dis-integration&amp;quot; of the traditional Big Pharma model following yesterday&#039;s announcement that &lt;a href=&quot;http://www.fiercebioresearcher.com/story/astrazeneca-may-shake-up-rd-with-spin-off/2008-02-12&quot;&gt;AstraZeneca is spinning off its Swedish R&amp;amp;D facility&lt;/a&gt; for gastrointestinal therapies. The shop, which developed Nexium, is being spun off into Albireo Pharma, with AstraZeneca as a minority shareholder. David Chiswell, the former CEO of Cambridge Antibody Technology--&lt;a href=&quot;http://www.fiercebiotech.com/story/forget-cat-name-medimmune-now/2007-10-29&quot;&gt;bought by AstraZeneca and integrated with MedImmune&lt;/a&gt;--has been tapped to run the new company. Chiswell says that Albireo has several pre-clinical compounds in the hopper along with a clinical stage program he declined to name. With typical hyperbole, the &lt;em&gt;Journal&#039;s&lt;/em&gt; health bloggers says the day may come when AstraZeneca may restrict itself to late-stage trials and drug marketing.
&lt;/p&gt;
&lt;p&gt;
- see the &lt;a href=&quot;http://www.fiercebiotech.com/press-releases/astrazeneca-and-nomura-phase4-ventures-announce-creation-new-company-albireo&quot;&gt;release&lt;/a&gt; on Albrieo&#039;s creation&lt;br /&gt;
- check out the &lt;a href=&quot;http://blogs.wsj.com/health/2008/02/14/swan-song-for-an-astrazeneca-research-shop/&quot;&gt;report&lt;/a&gt; from the &lt;em&gt;Wall Street Journal&lt;/em&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;strong&gt;ALSO:&lt;/strong&gt; Albireo will start off with an A round expected to top out at $40 million. &lt;a href=&quot;http://www.pehub.com/article/articledetail.php?articlepostid=10352&quot;&gt;Report&lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;strong&gt;Related Articles:&lt;br /&gt;
&lt;/strong&gt;AstraZeneca may shake up R&amp;amp;D with spin-off. &lt;a href=&quot;http://www.fiercebioresearcher.com/story/astrazeneca-may-shake-up-rd-with-spin-off/2008-02-12&quot;&gt;Report&lt;/a&gt;&lt;br /&gt;
AstraZeneca drops the axe in global R&amp;amp;D shakeup. &lt;a href=&quot;http://www.fiercebiotech.com/story/astrazeneca-drops-axe-global-r-d-shakeup/2008-02-06&quot;&gt;Report&lt;/a&gt;&lt;br /&gt;
AZ touts biologics pipeline. &lt;a href=&quot;http://www.fiercebiotech.com/story/az-touts-biologics-pipeline/2007-12-07&quot;&gt;Report&lt;/a&gt;
&lt;/p&gt;
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 <comments>http://www.fiercebiotech.com/story/spin-off-may-signal-new-era-for-big-pharma-rd/2008-02-14#comments</comments>
 <category domain="http://www.fiercebiotech.com/tags/astrazeneca">AstraZeneca</category>
 <category domain="http://www.fiercebiotech.com/tags/cambridge-antibody-technology">cambridge antibody technology</category>
 <category domain="http://www.fiercebiotech.com/tags/drug-marketing-0">drug marketing</category>
 <category domain="http://www.fiercebiotech.com/tags/medimmune">MedImmune</category>
 <pubDate>Thu, 14 Feb 2008 06:59:58 -0500</pubDate>
 <dc:creator />
 <guid isPermaLink="false">18030 at http://www.fiercebiotech.com</guid>
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