Stockholm's stock exchange slapped local drugmaker Medivir for violating disclosure rules. The fine is 384,000 Swedish kronor, or about $58,750. So, the penalty itself doesn't make this infraction worth talking about--but the rationale behind it does.
When Pfizer came to set up its Twitter account in 2009, the social network was already a big deal, with users sending 100,000 tweets per hour when Michael Jackson died. Arriving late to the party meant the @Pfizer handle was already taken. Now, four years later, Pfizer has finally claimed the account.
Life science vendors face a balancing act when using social media. Giving users the hard sell will bring rejection and reflect badly on the company, but a softly-softly plan might not be noticed at all. Fortunately for vendors, a survey suggests scientists are increasingly accepting of companies on Facebook and Twitter.
Novo Nordisk and other drugmakers have boosted their online profiles on the social media platform Twitter, writes PMLiVE. As the publication notes, the latest participants show that it's never too late for major pharma groups to join Twitter.
Biopharma outfits have investigated the use of popular social media sites for spreading a variety of messages and gathering plenty of intelligence.
Slow-moving regulators have kept the rules of engagement on social media platforms fuzzy for pharma players. Yet rather than sit on the sidelines waiting for the FDA to take a firm stance on dos and don'ts, many pharma companies have taken a shot at safe moves in the social realm. Potentially powerful collaboration tools have also attracted pharma groups, bringing scientists, patients and physicians into the same digital arenas to share ideas and partner on research. Read the report >>
In recent weeks, Eli Lilly has been flexing its social media muscles in an effort reach out to journalists on the popular platforms of Facebook and Twitter.
For years pharma skirted online message boards for fear of opening a Pandora's box of adverse event liabilities. But now academics are using the wealth of online medical talk to their advantage by searching for new areas of scientific investigation on message boards and Twitter.
As flu infiltrates our homes and workplaces, researchers have developed a computer-based method of tracking Twitter posts that could alert the public to sickness faster than official health reports with greater accuracy than existing online tools.
Twitter has found a lukewarm reception among European Union countries' healthcare regulators, yet the U.K.'s Medical and Healthcare products Regulatory Agency (MHRA) has recently stepped up its efforts to reach the growing number of people on the social networking sites.