Tag:
Social Media
Latest Headlines
Latest Headlines
Pfizer brings Lipitor brand to mobile app stores
Pfizer has decided to boost the profile of Lipitor in the digital realm, partnering with EatingWell magazine on a Lipitor-branded mobile app that includes 200 heart-healthy recipes that complement treatment with Pfizer's pill.
Med device companies split on social media use
About half of medical device companies have tapped social networking websites for communications, yet a lesser number of devicemakers have refined their approaches to using sites such as LinkedIn, Facebook and Twitter.
Devicemakers use crowdsourcing to get patient feedback
Looking for information on what patients want from their devices, some companies are looking to the Internet for feedback.
Boehringer, pharmas turn to social gaming for online outreach
Boehringer Ingelheim wants to create a social game dubbed "Syrum" that would let players tend to virtual R&D projects and traffic in scientific talent and compounds, according to InPharm .
Genomics tops chart of social media buzz in biotech IT
Genomics was a hot topic last week at the Bio-IT World Expo, as tech companies and service providers highlighted their tools and hardware for exploring and interpreting the genome.
Pfizer, Roche raise online profiles as GSK's drops
Drugmakers are pouring more money into online outreach and marketing, and several of the largest pharma companies have been rewarded for good stewardship of their web presences.
Survey: Pharma lags peers in gaining trust via social media
Drugmakers have failed to gain the trust of most consumers on social networking sites, a new PricewaterhouseCoopers survey found.
Pharma groups stand out in social media realm
According to a Pharmalot report, Astellas Pharma of Japan made a 1,100% jump in social media buzz from last week to the previous week.
Astellas, Lilly grab social-media limelight
Social media buzz can be both good and bad, and smart companies want to keep track of both.
Roche helps corral diabetes chitchat from Twitter
The Swiss drug giant is zeroing in on the diabetes community with the recent launch of a page on the social networking site called Diabetes Nest.
