Tag:
public trust
Latest Headlines
Latest Headlines
Pfizer's turning over a new leaf, Kindler vows
A week after testing his "let's follow the rules" message in the U.K., Pfizer chief Jeffrey Kindler ( photo ) has brought it home to the U.S. And this time, he addressed the elephant in the room
Kindler advises executive soul-searching
Pfizer CEO Jeff Kindler ( photo ) won praise in the U.K. yesterday for lecturing his fellow executives about public trust. "At last an executive that gets it," the Telegraph reported after Kindler's
Survey: FDA's improved, but still a long way to go
Although the FDA's rep has improved, the American public is still split on whether or not the agency is doing its job. That's according to a Harris Interactive and HealthDay News online poll.
Just the facts, pharma, say docs and patients
Consumers and doctors crave facts in ads for prescription drugs, and distrust of the pharmaceutical industry has made them skeptical of emotional appeals, according to a new global study from DDB.
Merck chief: Pharma, regain America's trust!
Remember Merck CEO Dick Clark's talk about pharma's " trust deficit ?" The drugmaker's chief dusted off last year's phrase for PhRMA's annual meeting, aiming to remind the industry that sales depend on
Biopharma hunts for clinical trial participants
As the public's knowledge of clinical trials grows, so does biopharma's difficulty recruiting patients for studies. The Philadelphia Business Journal reports that drug developers have a backlog of
Media not good pharma watchdogs
The media are not great watchdogs of big pharma it turns out, but pharma companies will likely see a sea change in reporting about drug studies in the future. The Journal of the American Medical
Why do people love to hate pharma?
Pharma took a plunge in its ethical reputation over the past year, according to a new report from the research firm Covalence. What's hurting the industry's image? Lawsuits and settlements and fines,
Tauzin: Pharma must embrace new code
The current PhRMA president was full of cagey cautions during a conference call with drug makers. "Your house is on fire, and you're still smoking in bed," said the former Louisiana Republican
Pharma drops again in public opinion
It's not pleasant company at the bottom of this list. According to a new Harris Interactive poll, only 26 percent of Americans have a favorable view of the drug industry -- a record that's even worse
