drug marketing news from FierceBiotech
NewsDevelopers look for rules to govern name game
The RPM Report focuses on a new effort to revise and improve the way the FDA approves proposed proprietary drug names. The agency kicks back about 40 percent of the brand names suggested by sponsors, Read more...
Spin-off may signal new era for Big Pharma R&D
The Wall Street Journal notes the "dis-integration" of the traditional Big Pharma model following yesterday's announcement that Read more...
| Press ReleasesDrug industry spends nearly twice as much on marketing than on research and development Drug industry spends nearly twice as much on marketing than on research and development The pharmaceutical industry spends almost twice as much on the marketing and promotion of drugs than on Read more... |
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