An FDA approval of any kind is often the trigger to a massive advertising blitz, but ad experts say that Barr Pharmaceuticals is likely to stay focused on a discreet, tailored campaign while talking directly with healthcare professionals. Barr notes that the agreement with the FDA also limits sales of the contraceptive to pharmacies and clinics, so a major branding campaign hardly makes sense.
- read the article on Plan B from The Wall Street Journal (sub. req.)
ALSO: Despite the brouhaha over the OTC approval, most analysts say that Plan B will barely register on the radar of drug industry sales. Article