eHealthInsight Series: Reaching Doctors and Patients Through New Digital Media

Scope

Overview of the current challenges facing existing sales and marketing models. A review of online activities of physicians and patients and how Pharma companies are currently targeting customers. Analysis of Pharma companies current online strategies supported by case study analysis. Review and recommendations of new media strategies Pharma could potentially consider.

Reasons to Purchase

Understand the opportunities and threats facing Pharma companies existing sales and marketing models. Provides an overview of Pharma's current online strategies and how they are failing to make an impact. Identification of new media opportunities that Pharma could undertake to engage with their target audiences online.